SOCIAL

My social content populates feeds, inspires connections, and delivers on key business goals—ensuring every post, video, and reel not only fits the feed but fuels performance.

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L.L.Bean: Red Sox Partnership Facebook Video - Emma's Story

To support our partnership with the Boston Red Sox, we focused on the creation of the rain tarp that covers the infield at Fenway during rain delays. Knowing that the designer was a big fan of the team, we centered the video around her design and the emotional impact it had on her and her family.

L.L.Bean: Product Series Shorts for Social - Wildcat Collection

L.L.Bean: Product Series Shorts for Social - Utility Collection

L.L.Bean: Camping Hacks - Organic Social

L.L.Bean: Ice Skating Tips - Organic Social

L.L.Bean: How to Wear Boots with Jeans - Organic Social

L.L.Bean: Halloween Campaign (Hi-Pile Fleece)- IG Story

I founded the Humor Committee within our department to explore using humor as a tool to sell products—something our brand rarely did. We generated fresh, out-of-the-box ideas that resulted in engaging content for our social channels. This is an example from our Halloween campaign.

L.L.Bean: Halloween Campaign (Day Break Scuffs) - IG Story

L.L.Bean: Strava Partnership - Facebook

We partnered with Strava to inspire and incentivize over 450K people to take on our challenges and get outside, while raising brand awareness among potential new customers.

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